Laurie Wiid van Heerden

Wiid Design is a Cape Town based design studio, established by Laurie Wiid van Heerden. The contemporary design brand creates products and objects that can function as an interface between art and design, creating a space where materials are transformed into life enriching and durable products.

The work produced by Wiid Design is cultivated in a conceptual and artistic environment rooting itself in various topics of contemporary culture and fixes its focus on traditional handcrafting combined with avant-garde techniques. Laurie Wiid van Heerden has been nominated as a finalist in the Absolut Visi Designer of the year competition in the emerging designer category for 2011. Also, having exhibited at international design fairs such as 100% Design in London, Design Days Dubai, Design Miami/Basel in Switzerland and Design Miami in the US just shows the quality of work and attention to detail that Wiid Design presents in its work.